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| The NW-ARM has a collection of
resources that my be borrowed for groups who are planning media
literacy events. The following list is designed to give you some
useful information of each.
Ages 5 and Above:
- "Buy Me That," Consumer Reports
Television, 1990. 28 min.
This video shows children how commercials they see on television,
advertising toys and games, portray a false image. This video
teaches children how people who make commercials create a false
sense of reality. This is a very good video to show young children
because it is fun, interesting, and very basic.
- "Buy Me That Too," Ambrose Video
Publishing, 1992. 30min. This video is designed to educate young
children (5-12 yrs.) about the truisms of what they see on
television.
- "Buy Me That 3," Consumer Reports
Television 1993. 29min.
This video is the third video in the ?Buy Me That? series. It
focuses more on how food commercials persuade children. This video
features products such as: Coke, McDonalds, various cereals etc.
It shows children how food commercials present a false sense of
reality. This video is extremely good for young children because
it is fun, interesting and very basic.
- "TV Smarts for Kids," The Cable
Television Industry and Girl Scouts of America, 25min. There are
three parts to this video. The first part is directed towards 5-7
yr old children. This part uses fictional characters to help young
children understand television. It is intended to teach young
children basic ideas about how television is not real. This video
is very good for young children.
The second part is intended for 8- 11 yr olds. A popular character
from Nickelodeon explains the basic concepts of television. This
part provides education and smart clues on different aspects of
how producers get you to think about certain things that are
happening on television.
The third part challenges teens to question why they watch TV.
This section is a very short segment directed towards teenagers
ages 12-17.
Middle School:
- "Game Over," Gender, Race and
Violence in Video Games, the Media Education Foundation, 2001. 41
min.
This video explains the impact violence in video games has on
children. It explains how the lack of sorrow, remorse,
experiencing grief for killing has a very high impact on
adolescents. This video is intended for middle school and above.
- "TV Smarts for Kids," The Cable
Television Industry and Girl Scouts of America, 25min.
There are three parts to this video. The first part is directed
towards 5-7 yr old children. This part uses fictional characters
to help young children understand television. It is intended to
teach young children basic ideas about how television is not real.
This video is very good for young children.
The second part is intended for 8- 11 yr olds. A popular character
from Nickelodeon explains the basic concepts of television. This
part provides education and smart clues on different aspects of
how producers get you to think about certain things that are
happening on television.
The third part challenges teens to question why they watch TV.
This section is a very short segment directed towards teens ages
12-17.
- "Pack of Lies: The Advertising of Tobacco,"
This movie is best suited for eighth grade and up, and would be most useful if a discussion is used before or after the movie. Narrated by Jean Kilbourne and Rick Pollay, this movie critically analyzes the tobacco industry with information from inside the tobacco companies. The movie stresses that the companies specifically target populations such as minorities and women so they can increase their profits without regard to the lives of their consumers.
High School and Above:
- "Behind the Screens," Hollywood
Goes Hyper-commercial, The Media Education Foundation, 2000. 37
min
This demonstrated the vast increase in the infiltration of
advertisements in the media. This video discusses the reasons for,
and consequences of, an ever-accelerated concentration of media
ownership. This video is directed towards a mature audience (high
school level and above)
- "Culture Jammer's Video," The
Media Foundation. 3 minutes. This is an extremely short video on
four television commercials.
- "Just Do Media Literacy," New
Mexico Media Literacy Projects. This video is effective for teens
and adults to learn about media literacy.
- "Money for Nothing," Behind the
Business of Pop Music, The Media Education Foundation, 2001. 49
min.
The problem with the high emphasis on money in the media,
specifically pop music. This video goes behind the scenes and
explores the reality of producing music. This is a very
interesting video, which is intended for high school level and
above.
- "Playing Unfair," The Media Image
of the Female Athlete, The Media Education Foundation. 2000. 30
min.
This video discusses the effects of Title Nine and the progression
of the representation of female athletes. This video pertains to a
mature audience.
- "Reviving Ophelia," Saving the
Selves of Adolescent Girls, the Media Education Foundation, 2000.
35min. This video helps people understand why young girls are so
susceptible to outside pressures and the desire to have the
perfect figure. (High school level and above).
- "Scanning Television," Face to
Face Media, 2003. Each of the ?Scanning TV? videos are useful for
teenagers and adults.
- "Tough Guise," The Media
Education Foundation
This video portrays real-life and Hollywood pictures of violence
on television. This video mainly focuses on how young men feel
they should be based on how they are portrayed on television.
- "What a Girl Wants," The Media
Education Foundation, 2000. 33 min
This is a video on the examination of how the media presents
girls. It features the feelings of young girls aging from 10-14
yrs old. The girls express their feelings about thin models,
dancers and actors such as: Brittney spears, Jessica Simpson and
Christina Aguilera. The young girls are questioned about what they
think boys want them to look like, or what you have to do to get
them. This video seems to be geared more towards a younger teen
population.
- "Who is in Your Brain?" PSA
directed by Willy Kunkle Stevenson. This is a very short video on
the effects of smoking.
- "Violent Kids: Can We Change the Trend?"
National Issues Forums Institute, 2000. 12min. This video is
appropriate for high school students and above.
- "Slim Hopes" This movie is best suited for audiences of high school and older. Jean Kilbourne describes how women are taught to strive for an impossible beauty through advertisments and the media. Kilbourne also describes how food is transfromed from nourishment to sex, control, and the enemy. This is a great movie that can help individuals understand the effects of the media on women's minds and self-estem.
- "Advertising & The End Of The World " This movie is best suited for high school and older. Sut Jhally presentation challenges students to look at advertisements in a new light. Jhally illustrates how advertisements seek to make individuals buy material things because they have a need for emotional connections. In addition, Jhally goes on to talk about the repercussions of having an object driven society. This movie would be best used in parts with discussion due to the duration and scope of material covered.
- "Killing Us Softly 3 " This movie is suited for high school and older. Jean Kilbourne does an excellent job of illustrating the changes and similarities in advertising since she first made "Killing Us Softly." Kilbourne talks about issues such as ads telling women what they are and what they should be, women as objects, and gender inequality. This movie is a great introduction to advertising effects on men and women (specifically violence). smoking.
- "Media Literacy for Health: New Mexico Media Literacy Project " This video uses teens and their views on the media and advertising to explore how it affects teen health. At the end of the video teens deconstruct advertisements by altering what is said to match the actual outcomes of using the products. This video would be a great tool to use as an introduction to media literacy.
Parents and Teachers:
- "Mind over Media" Helping Kids
Get the Message. National Education Association, one hour. This is
designed to help teachers, parents, and adult community leaders
explore the answers to introducing the potential of media literacy
at every grade level K-12 and across the curriculum.
- "Taking Charge of Your TV," The
Family and Community Critical Viewing Project, 4 min. This is a
brief summary of ways for parents to educate their children about
television.
- "Tools to Use to Help You Chose,"
The Cable TV Industry and Leading Children?s Advocacy
Organization, 1997. 9 min. This video is an effective resource
tool for parents and teachers who are trying to educate young
children and teens about media literacy issues.
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